Luxury brands are flocking to TikTok this year
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking...
View ArticleFashion industry will likely be different post-pandemic
The COVID-19 pandemic has hit the global fashion industry hard and is transforming how apparel and accessories are being purchased across the board.
View ArticleLuxury labels fail to truly engage social followers during digital fashion...
When the coronavirus pandemic suddenly and swiftly halted business as usual, it also upended the traditional and venerable fashion calendar — forcing major fashion weeks to go to digital.
View ArticleFuture of fashion rests on brands’ ability to authentically connect
As the fiscal and emotional impacts of the global pandemic continue to unfold, fashion brands should strategize ways to create authentic, long-term relationships with their consumer markets.
View ArticleRed Book is promising upstart of China’s social media scene
Luxury brands including Louis Vuitton, Gucci and Dior are embracing Chinese social media platform The Red Book as it emerges as another avenue to engage affluent shoppers despite its smaller audience.
View ArticleWeChat cannot be overlooked by luxury brands in China
Mobile application WeChat is still the bellwether for luxury brands looking to improve their omnichannel marketing to better reach affluent consumers in China.
View ArticleLuxury needs authentication and authenticity to fight counterfeit goods
With the proliferation of counterfeit luxury goods, high-end brands will need to emphasize craftsmanship and service while leveraging technology to combat this expensive and widespread problem.
View ArticleFootwear takes steps towards circularity: Fashionbi
As the fashion industry continues in its journey towards sustainability, footwear brands are increasingly acknowledging their environment footprint, integrating new circular models into design,...
View ArticleWhy buy now, pay later is critical for luxury
As luxury brands ramp up their appeals to millennial and Generation Z consumers, installment payment providers such as Afterpay and Klarna have proved essential.
View ArticleLivestreaming is the new frontier for fashion, retail
The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.
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